There's plenty of reasons for punishing someone in a ladder, been mentioned MANY times, such as guild wars, taunting, cheating,( passing points) and so on. While some disagree and say these are not valid reasons, its ultimately up to the player who was hit, to determine that.
punish them yourselves then...don't let others off the ladder punish them. it's a bracket ladder for a reason. if people are 'cheating' or abusing the system, then HCS needs to step in like they did with GvG. Let us report them to have HCS investigate the matter.
if someone is in a guild war, why would they join a ladder with the guild that they are at war with unless they can defend themselves?
leave the ladder for individuals..yes, multiple guild members can join a ladder but maybe HCS should limit the amount of guildies that can join a single ladder bracket like how the Arena works.(not sure if im into this idea myself)
no matter what, the pvp guilds will still dominate and stick their neck out at any chance using the ladders..do you think bounties will deter you from entering and attacking multiple times during a war? or just posting each attack and destroying them five levels each time? lets be honest, some guilds will still use the system to their advantage to push the warring guild down further till they submit(which is the ultimate goal?)..this bounty every attack for the ladder will only give those with the most force and resources the ability to deter the other guild from enjoying certain parts of the game.
what are your thoughts of making pvp ladder attacks like how they were yesterday, where you could only bounty once no matter how many attacks were made?