Has it ever been considered to remove or dampen the xp and lost during PVP Ladder attacks? I lost about 2 levels in 3 days to players that clearly only PVP (which is perfectly fine) and have since stepped off the ladder for this week.
My first week on the ladder, there were 3, and the next 5, and now again 3. None of the players quit the game, they simply quit the ladder because you cannot efficiently level and play on the ladder.
I suppose, perhaps, that the ladder is just a more extreme version of PVP, but it's a dead aspect of the game that I think if the penalties did not far outweigh the returns on would make a comeback.
I'd love to see a ladder with 30 players on it only battling for PVP rating, not gold or to destroy each others' levels. That'd be actual competition. The way it's set up now is just a blood-sport entices players to avoid, rather than take part in.
Additionally, if there was no "real" penalty to assets, it may be an area of the game that certain new players really find enjoyable and stick with. I'm not saying it would recruit thousands to the game, but if it kept even 100 new active players in the game, that would be worth it to the Cows and community I would think.
Just a thought!
Until then, you may see me in a realm, but you won't see me on the ladder.