To be honest, and I've already mentioned this to Hoof, but the donation system does need a change and the prices of what's in the Alligence Section needs to be lowered.
What I suggessted to Hoof was that you need to give more than fsp and alligence tokens when people donate. What I suggessted to Hoof was to give players stuff like max stamina, bp spaces, composing spaces when donating. 400 fsp and alligence tokens (no offense) are not worth the $60 anymore. Here's a comparison between donation systems of this game and the other MMO I play.
For $60 (FS adds tax and currency conversion) I get 400 fsp and some Alligence tokens. Now the other MMO I play, for $60 (no tax or currency conversion) I get 6,000 game currency (like fsp) and bonuses for donating that $60. So that right there is an eye catcher for some people. Here in FS, BP spaces cost you 15 fsp each, so 400 fsp would get you 26 BP spaces. The MMO I play you unlock rows of BP spaces, which I get 6 BP spaces (one row) for 175 game currency (which would cost $1.75). And there is 6 rows per page, and 10 pages total (So 6 rows with 6 spaces, which is 36 spaces per page). And there is additional storage you can purchace outside of your BP which you inlock 10 spaces (one row) for 275 game currency (which would cost $2.75). And the additional storage has 10 rows per page, and there's 5 pages there (So 10 rows and 10 spaces per row, which is 100 spaces per page). On top of that, I am also given bonuses for spending the game currency, here you are not. That MMO also gives you bonuses for doing daily activities for yourself and your guild so incase you can't afford to spend real money, you can earn the for free. And that's just a few things.
I believe that in order to keep newer players (and to get more donations), you have to change what you give players for what they spend. I'm pretty sure when new players roll around and they get the hang of things, the donation system is what peeks their interest. Now looking at how much game currency you are given with no bonuses for what you donate, it makes the game seem like you have to invest too much time to get on your feet and to some what advance your character, when games like that give more.
I posted this idea to Hoof via tickets, if you don't believe me, and I'm not trying to offend anyone, but changing the donation system and the prices of the stuff in the alligence section I believe would bring in more revenue, and keep a few newer players.