So this is just a small suggestion. It seems that people who are on your friends list and have alternate characters, that the alternates show up (nothing new here). However, it would be nice in this instance, to either show the primary/first character name in brackets alongside there alt. name on your list or their account name, so that you can keep track of who is who. Because the social element has really taken off, my friends list has grown rather large so it would be nice to keep tabs on them all .
Regards,
J