I agree if that's going on a lot there should be some kind of in game mods.
in one mmo when I first played they had volunteer mods, they were actual players who went through some kind of screening and could be acting mods for certain hours and days of the week.
They still have mods for the game that are official and also had a different process years later for it but hired ( think these are unpaid mods but not sure) others to be mods for the game and forums.
you had to apply for this and ofc have some kind of training for it ( no idea what that was).
unfortunatly this wasn't always effective but they have a TOS policy and players could report this behavior ( there were certain criteria this fell under).
however having a mod in game wasn't always effective if you couldn't find them but you could send in a ticket ( just had to take an ss of the chat and explain the situation etc.) and for the most part it was taken care of.
depending on the situation could be a first warning with a few day to week ban to longer.
might not be the worst thing but would get the point across that offensive shizzle like that wasn't going to be tolerated. if it continued with that player then they did risk a perm ban if reported again (with proof of the convo ofc).
usually the larger the community the more likely you see this kind of thing because some players think just because they can't be seen and no one knows who they really are it's a free for all for rude, bad and mean behavior.
we think to often it's just mostly teens or kids but unfortunately even adults sometimes just have no common sense lol.
I personally haven't seen a lot of this in eldevin since I joined but maybe once or twice I may have caught a back and forth convo in world chat about something .
while back a comment was thrown at me when I was just chatting with others there and for no reason but guess he just was looking to be rude to someone. I didn't even know this person or ever talked to him before in game so it was pretty stupid.
I didn't really get all bent out of shape about it at the time and it was only that one time. I figured was a player having a bad day or just being stupid at the time.
but I agree, I met several new players lately ( and i'm on all sorts of random times and roam around all servers depending on what i'm doing or mood i'm in) and I'd like to see them give the game a chance based on the game and what they see as a small but friendly and chill community and not feel turned off and leave before they give it a chance because of stuff like that.
I've seen soooo much worse in other games but maybe they didn't start out that way either so I hope players chill out or take it to private chat and hash it out there if need be.