I'd be in favor of removing the arena store and going back to what it used to be.
Winning a whole item feels alot better than winning some tokens to a store.
old way: randomly win gear, recipe, or quest item. usually have no use for item, so it sits in auction. overtime, price is lowered until somebody buys it.
current: tokens from top 3 victors, no gear (tournament wearing) arguments. purchase sets, multiple potions, combat moves (better to win in novice arena but option availible), or multiple quest items (as needed for recipes) with tokens. purchase recipes for gold at emporium, no getting stuck with an unwanted recipe.
old way stuck you with item. current way gets you versatile tokens.
nolstalgia ignores the downside.
besides, gold arenas hasn't changed.