Players like events. However, nothing in the events we replay is worth the stam to go get it. Nothing made from event is worth making the effort to get because so much is already in the game.
I used to burn every drop of stam I had to get a cool set. (no longer needed) Often time working up to trade for every fsp to buy what I couldn't get..
No more.. Nothing is new, nothing is needed, nothing to make an effort for.
Each time you have an event, there needs to be a new piece of gear or 2, or potion.. But it needs to be made from a number of different things, harder to get. (part from caves, part from hunting creatures, part from se's, part from loyality or pvp item) Lower drop rates, invent odds...
Make new recipies hard to get as well as the parts. Let us work for something. Gives us a reason to be online, make an effort, even buy fsp for stuff we haven't got...
Remember when just a destroyer shield was selling for 50 fsp because so many players needed one? (and bought fsps?) "Epics" can be bought for less than that know. Most se items can be got for 100 gold.. Current path, every new player coming in gets free epics..