I know there's been a lot of controversy about the current PvP system and many discussions have taken place on the forums in the last few days, but I'm going to give a few of my personal suggestions that would make PvP more attractive to players who otherwise might not PvP.
-Add rewards like experience boosting potions (crafting, gathering, etc) that can be bought with valor.
-Add rewards like EXCLUSIVE mounts and pets that can only be bought with valor.
-Add repair kits that can be bought with valor.
-Add some exclusive weapon or armour sets that can be bought with valor - this will make PvP more viable.
-Improve the current PvP system with some major balancing (i'm aware of the patch that's coming soon).
I know people want a bigger risk/reward factor when it comes to PvP, but I believe the current PvP system should be balanced and more rewards should be put in place. Many other games have no risk factor when PvPing, but the major selling point of the PvP is the exclusive rewards that can be obtained from it.
Leave your suggestions below!