Posted 28 October 2010 - 16:56
It lacks proper lighting and attention to detail.
Look at the light within the render and plan your lighting around that.
The focal could be placed and blended in a bit so it does not looks so flat.
The blue and greens throw it off a bit too, colors need matching better.
Work on flow and lighting and on making your focal just that, something that the eye is drawn too.
Also try make the text compliment the piece more, text should be teh icing on the cake to a sig. If it's plain it can take away the overall appeal of a tag. Try color match it with the tag and blend it a little, gradient, clipping mask etc.
Don't be discouraged though just work on the things that could be better, composition should be easy, it's the fine details that need attention.