The PvP ladder needs something new for it. I think that certain thing SHOULD be bound. Not gear though. I like the idea of adding new potions, both for leveling and PvP aspects. Make it tempting enough that a few levelers may want to try and get some for personal use. The point is to get more players interested in attempting the ladder. I could care less about the profits from the tokens. I want to see other players try something they think is "bad" because they don't understand it. Other players may even enjoy themselves if they have to try it to get a nice reward that they can't just buy off others. Plus it will give a chance for poor players to get nice rewards.
Please, please PLEASE add something for the ladder.